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The HumAIn Bottega is the perfect encapsulation.
The HumAIn Bottega is the perfect encapsulation.
Bottags are an instantiation of a firm in a conscious market. It's where people are pulled together to build. It's where real innovation happens.
Bottags are an instantiation of a firm in a conscious market. It's where people are pulled together to build. It's where real innovation happens.
I plan on using some of the income to buy prints of Leonardo's drawings so I can trace each part by hand. I want to learn how the master's hand moved.
I plan on using some of the income to buy prints of Leonardo's drawings so I can trace each part by hand. I want to learn how the master's hand moved.
I want to build this as my masterwork. It should be a podcasting station that unfolds.
I want to build this as my masterwork. It should be a podcasting station that unfolds.

Description

Most bottegas required years of apprenticeship before you could even enter. We're letting 1010 people buy their way in for $100.

But here's the deal: Participate, or you're out. Unless you're one of the 1010. Then you're safe. Forever.

THE RENAISSANCE GUILD SYSTEM HAD ONE RULE:

Work, or leave.

Apprentices who didn't show up were expelled. Journeymen who didn't produce were banned. Masters who didn't teach were forgotten.

The Bottega operates the same way.

This is not a community you pay to ignore. It's a workshop where you show up, contribute, and build.

If participation drops, you're out.

UNLESS...

You're one of the 1010 Founding Members.

WHY 1010? I attempted an idea at the 1010 challenge as an update to the 1000 true fans: https://hitchhikertothefuture.substack.com/p/1010-humans-260k

It didn't take, but the idea lives on in the number of offered tokens. The goal was to build enough trust from the economy so that you'd never need to do so again.

The Bottega 1010 is the same energy: → 1010 people who refuse to let complexity win → 1010 builders who show up and do the work
→ 1010 founding members who get lifetime access → NO second cohort → NO "we're opening it back up" → NO FOMO marketing bullshit later

When it's gone, it's gone. This is my 1010 challenge.

This is the only time the Bottega opens at this price. This is the only time you can buy safety from the participation requirement.

After 1010?

You'll still be able to join the Bottega. But you'll earn your place through contribution—not a credit card.

WHEN Y

OU JOIN, YOU CHOOSE YOUR GUILD:

┌─────────────────────────────────────────┐ │ 🔨 THE APPRENTICE GUILD │ │ Your Goal: GIT GUD │ │ │ │ Your Master: Skippy the Magnificent │ │ (Master of Apprentices, Trainer of │ │ Monkeys, Destroyer of Delusions) │ │ │ │ What Happens Here: │ │ → You learn to see Time Violence │ │ → You diagnose your Fragment │ │ → You document your complexity survival │ │ → You practice the frameworks │ │ → Skippy roasts you until you're good │ │ │ │ Participation Requirement: │ │ → Weekly: Share one pattern you noticed │ │ → Monthly: Complete one framework │ │ → Quarterly: Help another apprentice │ │ │ │ Graduation: When you've survived a │ │ complexity AND documented the path, │ │ you can advance to Journeyman │ └─────────────────────────────────────────┘

┌─────────────────────────────────────────┐ │ ⚒️ THE JOURNEYMAN GUILD │ │ Your Goal: GIT PAID │ │ │ │ Your Master: Jorge Luis Borges │ │ (Master of Apprentices, Keeper of │ │ Records, Navigator of Labyrinths) │ │ │ │ What Happens Here: │ │ → You build your Navigator business │ │ → You monetize your expertise │ │ → You document your patterns │ │ → You scale through the network │ │ → Borges helps you see the infinite │ │ paths through your maze │ │ │ │ Participation Requirement: │ │ → Weekly: Share one business insight │ │ → Monthly: Document one pattern │ │ → Quarterly: Help another journeyman │ │ │ │ Graduation: When you've built something │ │ that works AND helped others build, │ │ you can advance to Master │ └─────────────────────────────────────────┘

┌─────────────────────────────────────────┐ │ 🏛️ THE MASTER GUILD │ │ Your Goal: GIT GONE │ │ │ │ Your Master: Leonardo da Vinci │ │ (Master of Masters, Breaker of │ │ Patterns, Eternal Beginner) │ │ │ │ What Happens Here: │ │ → You preserve your expertise │ │ → You teach without crystallizing │ │ → You build liberation infrastructure │ │ → You die out of old patterns │ │ → Leonardo shows you how to master │ │ letting go │ │ │ │ Participation Requirement: │ │ → Monthly: Teach one framework │ │ → Quarterly: Death scroll updates │ │ → Annual: Major contribution │ │ │ │ Graduation: You don't. Masters stay │ │ until they choose to leave. That's │ │ the entire point of mastery—knowing │ │ when to move on. │ └─────────────────────────────────────────┘

HERE'S WHAT "PARTICIPATE OR YOU'RE OUT" MEANS:

We track guild activity automatically.

If you go silent for: → 30 days as an Apprentice → 60 days as a Journeyman
→ 90 days as a Master

You get a warning.

If you don't respond within 7 days, you're removed.

Cold? Maybe. Necessary? Absolutely.

Dead guilds are worse than no guilds.

This is not a Slack channel you mute. This is not a Discord you forget about. This is not a course you bookmark for "later."

This is a WORKSHOP.

You show up. You contribute. You build.

OR...

You're one of the 1010 Founding Members.

In which case, you can lurk for eternity. No judgment. No removal. No pressure.

Some people join to learn actively. Some join to observe quietly. Some join because they know they WILL need this—just not today.

All valid.

But only 1010 people get that choice.

Everyone else?

Contribute or leave.

WHAT THE $100 GETS YOU:

✓ Lifetime access to your chosen guild (Switch guilds as you advance)

✓ Immunity from participation requirements (Lurk forever if you want. We won't kick you.)

✓ Access to all three AI guild masters (Skippy, Borges, Leonardo—they'll be your guides)

✓ The Pattern Library (Every documented pattern from every navigator)

✓ The Death Scroll Archive
(Preserved expertise from masters who've moved on)

✓ The Framework Vault (Time Violence, Navigator Economy, Fragment Types, all of it)

✓ Monthly "State of the Bottega" (What we're building, what's working, what's dying)

✓ Priority consideration for: → Yes Pen beta access (when it exists) → Navigator founder opportunities → Collaboration with me directly → Bottega venture partnerships

✓ Founding Member badge (Digital proof you were one of the 1010)

✓ The knowledge that you bought in at the ONLY time this price exists (After 1010, joining requires contribution, not payment)

WHY BUY IN NOW?

After the 1010 slots are gone:

The Bottega still exists. People can still join.

But they'll have to EARN their way in:

→ Contribute a documented pattern → Write a Death Scroll → Help another navigator
→ Build something that works → Prove they're not tourists

Then—and only then—do they get access.

Founding Members skip the line.

You're buying: → The right to lurk → The right to join before you're ready → The right to access now, contribute later → The right to be here when you need it, not when you've earned it

This is not FOMO.

This is reality:

After 1010, access gets harder. Not impossible. Just earned.

And some of you reading this KNOW you'll need this. You just don't know when.

This is your insurance policy.

IS $100 A LOT?

Let's do the math:

→ That insurance navigator? Saved families $2,500 average → The tax journeyman? Saved gig workers $4,100 average → The disability master? Saved applicants $18,000 average

If ONE pattern in the Pattern Library saves you ONE hour... And your time is worth $50/hour... You've already 2x'd your investment.

If ONE framework prevents you from building the wrong thing... You've saved months.

If ONE connection leads to ONE collaboration... You've saved years.

$100 is: → 2 hours at $50/hour (you'll save more than that) → 1 therapy session (you'll need less after Skippy roasts you) → 0.3% of what you'd pay for my coaching ($3K) → 0.013% of what companies pay for my consulting ($75K+)

You're not buying a community. You're buying lifetime access to consciousness infrastructure.

For the price of two pizzas.

"I'M NOT READY YET"

Perfect. That's why you buy in now.

Founding Members get lifetime access. When you're ready—6 months, 2 years, 5 years from now— the Bottega will still be here.

And you won't have to prove yourself to get in.

"I DON'T HAVE TIME TO PARTICIPATE"

Then you DEFINITELY need Founding Member status.

Regular members get kicked for non-participation. Founding Members don't.

Buy in now. Lurk. Learn passively. Participate when life allows.

"WHAT IF THIS FAILS?"

Then you spent $100 learning that lesson.

But let's be honest: → 47 navigators already running businesses → $18.7M in combined revenue
→ 1.2M hours of Time Violence eliminated → The model already works

You're not betting on an idea. You're buying into proven infrastructure.

"WHAT IF I PICK THE WRONG GUILD?"

You can switch as you advance.

Start as Apprentice (learn the frameworks) Move to Journeyman (build your business) Graduate to Master (teach what you've learned)

Or stay in one guild forever. Also fine.

The path isn't linear. Neither is the Bottega.

"WHY SHOULD I TRUST YOU?"

You shouldn't. Trust the pattern.

Every navigator who documented their survival helped others escape. Every master who preserved their expertise prevented suffering. Every journeyman who built infrastructure created liberation.

I'm not asking you to trust ME. I'm asking you to trust the MODEL.

CHOOSE YOUR GUILD. CLAIM YOUR SPOT.

$100. Lifetime access. One decision.

[🔨 JOIN AS APPRENTICE - Git Gud] [⚒️ JOIN AS JOURNEYMAN - Git Paid]
[🏛️ JOIN AS MASTER - Git Gone]

Not sure which guild? Start as Apprentice. You can advance later.

Questions? Ask me. leo@ideanexusventures.com I read everything.

The workshop opens once. This is that once.

Release details

Categories
TechnologyInternetLimited edition
Release Date
30 September 2025
Catalog number
BOTTEGA001

Proof of Thought - Bottega Immortality

release image

THE BOTTEGA 1010 1010 Founding Members. Lifetime Access. Three Paths.

The workshop opens once. Choose your guild.

Editions

$
Limited run of 1010